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Thread: Packaging the Brand (BD)

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    Member Specter is a jewel in the rough Specter is a jewel in the rough Specter is a jewel in the rough Specter is a jewel in the rough
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    Packaging the Brand (BD)

    While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.


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    Member daruma is on a distinguished road
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    I like Gavin Ambrose's other books, mostly on typo, so I'm interested how he manages to deal with package design.

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