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Thread: Thoughts about logos

  1. #76
    Junior Member coerenzazero is on a distinguished road
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    Quote Originally Posted by CandySC78 View Post
    IMHO, the logo is more important than the actual name of the company. When properly chosen & executed, the logo gives instant visual brand identity. Most people recall and respond to simple shapes more than lengthy or just plain text. Marketing without a logo is pointless... marketing with only a logo is borderline genius (i.e., Apple and VW campaigns come to mind).
    I agree.

  2. #77
    Junior Member CaptainQ is an unknown quantity at this point
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    In a world full of signs, does anyone need a logo.
    Or, with other words, who needs a logo?
    To have no logo, is it the same to have a logo?
    If a company didn't have a logo, it would just be plain text... that means it would be lost in all the other text from a magazine by example.... the brand would never be noticed... and Apple... would sound like an actual apple... you know O_O

  3. #78
    Member manu66 will become famous soon enough
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    The Blue and Yellow dragons

    The emperor of Korea commanded the best painter of the kingdom to paint two dragons as symbols of power and peace for the throne room.

    After considerable preparation (lasting many years) the painter merely threw a blue and a yellow brush stroke on the rare and expensive silk canvas.

    At first this "work" made the emperor very angry. He jailed the painter but was then haunted by the dragons and could not sleep.

    He traveled to the painter's cave and discovered hundreds of blue and yellow dragon paintings, from the most detailed and intricate all the way to the simplest strokes.

    He recognized that the dynamics of the two lines had fully captured the nature of the dragons.

    This tale demonstrates that the variety of artistic means extends even to absolute reduction.

    But you can't just paint a stroke without having practiced and worked and deconstructed and simplified for a long time: this is how a logo is truly designed.

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  5. #79
    Junior Member alaurart is on a distinguished road
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    In my opinion, everyone needs a logo to represent themselves. However it might be better to not have a logo if it's a bad one because it can be a misrepresentation of what you were trying to project.

  6. #80
    Normal Member Batzoug is on a distinguished road
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    Today it is so important to stand out from other and express yourself. To see what make your difference. This is why branding and logo design are so important !!

  7. #81
    Junior Member urbers is an unknown quantity at this point
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    A company's logo and branding should be a visual extension of that businesses personality and beliefs. Like different styles of clothing, cars or hairdos, it's an outward expression of values and lifestyle.

  8. #82
    Banned rbragulat is on a distinguished road
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    Cool Logo is the first element of a brand

    Quote Originally Posted by arthur.dent View Post
    In a world full of signs, does anyone need a logo.
    Or, with other words, who needs a logo?
    To have no logo, is it the same to have a logo?
    Can you imagine a Coca Cola can without its logo or its colors? Impossible.

  9. #83
    Donor Blizzard is on a distinguished road
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    I think a logo is very important for a company, it makes the company instantly rememberable and sometimes tells something about the company itself, what it sells or what the company cares about most. A good logo can make the life of a startup easier, since it will look more professional and thereby more trustworthy.

  10. #84
    Junior Member vitalio is on a distinguished road
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    The meaning of logo as a symbol is very overestimated by army of marketers and marketing departments. Just another crap for customer ears. All these words about doubtful imaginary qualities of every logo! It's not a heraldry where any element could represent an important peace of history, it's only a symbol which is associated with your company. And when this happens the logo can be any. Tell me about qualities of Orange company judging only by it's logo... aha...

  11. #85
    Junior Member artdaimon is on a distinguished road artdaimon's Avatar
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    Thumbs up

    Quote Originally Posted by manu66 View Post
    The emperor of Korea commanded the best painter of the kingdom to paint two dragons as symbols of power and peace for the throne room.

    After considerable preparation (lasting many years) the painter merely threw a blue and a yellow brush stroke on the rare and expensive silk canvas.

    At first this "work" made the emperor very angry. He jailed the painter but was then haunted by the dragons and could not sleep.

    He traveled to the painter's cave and discovered hundreds of blue and yellow dragon paintings, from the most detailed and intricate all the way to the simplest strokes.

    He recognized that the dynamics of the two lines had fully captured the nature of the dragons.

    This tale demonstrates that the variety of artistic means extends even to absolute reduction.

    But you can't just paint a stroke without having practiced and worked and deconstructed and simplified for a long time: this is how a logo is truly designed.
    Unbelievable Story!
    That is exactly how it is.
    You start with many designs only to get to the simplest one!
    artdaimon
    Graphic Designer Greece

  12. Your ad here

  13. #86
    Banned cpitney is on a distinguished road
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    Quote Originally Posted by CAWqueen View Post
    I think Lenka is right. Today, traditional logos aren't always necessary. There are so many aspects that go into branding. Simple and straightforward can say a lot.
    Totally agree. Branding has always existed beyond the logo but nevermore than the current day. A strong brand colour (RED), tone of voice, distinctive typeface (Macmillan) can be just as much a distinguishing feature of a brand than just the logo.

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