If a company didn't have a logo, it would just be plain text... that means it would be lost in all the other text from a magazine by example.... the brand would never be noticed... and Apple... would sound like an actual apple... you know O_OIn a world full of signs, does anyone need a logo.
Or, with other words, who needs a logo?
To have no logo, is it the same to have a logo?
The emperor of Korea commanded the best painter of the kingdom to paint two dragons as symbols of power and peace for the throne room.
After considerable preparation (lasting many years) the painter merely threw a blue and a yellow brush stroke on the rare and expensive silk canvas.
At first this "work" made the emperor very angry. He jailed the painter but was then haunted by the dragons and could not sleep.
He traveled to the painter's cave and discovered hundreds of blue and yellow dragon paintings, from the most detailed and intricate all the way to the simplest strokes.
He recognized that the dynamics of the two lines had fully captured the nature of the dragons.
This tale demonstrates that the variety of artistic means extends even to absolute reduction.
But you can't just paint a stroke without having practiced and worked and deconstructed and simplified for a long time: this is how a logo is truly designed.
In my opinion, everyone needs a logo to represent themselves. However it might be better to not have a logo if it's a bad one because it can be a misrepresentation of what you were trying to project.
Today it is so important to stand out from other and express yourself. To see what make your difference. This is why branding and logo design are so important !!
A company's logo and branding should be a visual extension of that businesses personality and beliefs. Like different styles of clothing, cars or hairdos, it's an outward expression of values and lifestyle.
I think a logo is very important for a company, it makes the company instantly rememberable and sometimes tells something about the company itself, what it sells or what the company cares about most. A good logo can make the life of a startup easier, since it will look more professional and thereby more trustworthy.
The meaning of logo as a symbol is very overestimated by army of marketers and marketing departments. Just another crap for customer ears. All these words about doubtful imaginary qualities of every logo! It's not a heraldry where any element could represent an important peace of history, it's only a symbol which is associated with your company. And when this happens the logo can be any. Tell me about qualities of Orange company judging only by it's logo... aha...