I also give Multiple options. But always knowing myself what is the best way to go. Being that i am a Marketing Specialist with many years proven track record.
With all the options i give to the customer, i give a brief insight into how the public will perceive that item and what effect it has on the business.
And of course the item i feel is best suited gt the better insight and give the customer a better understanding to why that item is beneficial to them.
No, i never lie, just explain things in a way that the customer can understand them, in turn turning a simply thing as a logo into profit.