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Thread: Perfect Lettering

  1. #1
    Banned ILOVEFONTS is on a distinguished road
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    Perfect Lettering

    If you guys were to redesign a logo of an already kind of big firm (which is trying to become the biggest) that specializes on food (online and in large stores), what kind of typeface would be fitting to both transport modernity and confidence ?

  2. #2
    Junior Member Greyrage is on a distinguished road
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    In my experience, it depends alot on what are the conditions, for example if there is any brand equity/inheritance over the years. The values that they want to transmit; whether they want to transmit modernity/traditional, familiar or individual ... etc.

    My first guess would be smth. as semi-serif or similar styling to what you have written,
    but i wouldn't refrain from trying different approaches.

    Maybe take a look at Barilla as an example.

    Best,

  3. #3
    Banned ILOVEFONTS is on a distinguished road
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    Thanks for you reply. Do you have any link or document on a big brands redesign that you could share with me? Im mainly interested in the way that designers justify the new typography and shapes

  4. #4
    Junior Member Greyrage is on a distinguished road
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    Sadly, nothing as a pdf. I would suggest you to visit.
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    On Future Brands site, each work you visit has some pdf to download where they show the process of creation.

    Hope this will help

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  6. #5
    Banned ILOVEFONTS is on a distinguished road
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    Thanks mate. Not really so much about redesign/relaunching but nice explanations of projects.

  7. #6
    Junior Member CaptainQ is an unknown quantity at this point
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    missing informations to make a proper choice. Like. what kind of food... healthy food ? junk food? In which country, for which customer base ?????

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    a single, custom-designed

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