+ Reply to Thread
Results 1 to 1 of 1

Thread: Packaging the Brand by: Gavin Ambrose, Paul Harris

  1. #1
    Member haralampie64 will become famous soon enough haralampie64 will become famous soon enough
    Join Date
    Dec 2011
    Posts
    158
    Thanks
    50
    Thanked 123 Times in 52 Posts

    Packaging the Brand by: Gavin Ambrose, Paul Harris

    Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

    This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

    https://filepost.com/files/469ec13d/2940411417.pdf
    http://shareflare.net/download/46321.4f6a3485818847371f01d605aec7/2940411417.pdf.html

  2. The Following 2 Users Say Thank You to haralampie64 For This Useful Post:

+ Reply to Thread

Similar Threads

  1. Vector logo And Brand
    By leo1972 in forum Resources
    Replies: 0
    Last Post: 11-12-2011, 06:55 AM
  2. Logotypes brand
    By leo1972 in forum Resources
    Replies: 0
    Last Post: 10-05-2011, 12:47 PM
  3. Brand logos
    By Bebez71 in forum Resources
    Replies: 0
    Last Post: 08-08-2011, 09:47 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts