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Thread: Looking for Redesign/Brand relaunch documents

  1. #1
    Banned ILOVEFONTS is on a distinguished road
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    Looking for Redesign/Brand relaunch documents

    Hey guys,

    like the title says, im looking for documents that explain the choices that designers made when redesigning/relaunching a brand. Im very curious about the explanations behind the micro-details in the typography etc, how they justify the change and so forth.

    Anyone got any link/pdf for me on the relaunch/redesign of a rather big brand?

  2. #2
    Banned ILOVEFONTS is on a distinguished road
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    So i actually found something, if anyone's interested. This is an excerpt of the pepsi logo redesign.

    https://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_gravitational_field.pdf

  3. #3
    Junior Member CaptainQ is an unknown quantity at this point
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    I highly recommend you the website "BrandNew" from underconsideration where you can see the "before/after" of some brands.

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  4. #4
    Banned kwokstar is on a distinguished road
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    Quote Originally Posted by CaptainQ View Post
    I highly recommend you the website "BrandNew" from underconsideration where you can see the "before/after" of some brands.

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    i second that, brandnew and anything in underconsideration are great to inspire!

  5. #5
    Junior Member flymac is on a distinguished road
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    Lightbulb

    +1 for BrandNew. Particularly interesting is their coverage of MIT Media Labs rebrand in 2011. Then, in 2014, they rebranded again, with another fantastic write up from BN:

    MIT Media Labs 2011
    http://www.underconsideration.com/brandnew/archives/mit_media_lab_full_of_squares.php

    MIT Media Labs 2014
    http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mit_media_lab_by_pentagr am.php

  6. #6
    Normal Member Batzoug is on a distinguished road
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    uber brand launch

    I love this website for UBER brand guidelines, it's great :

    https://brand.uber.com

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