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Thread: Least Fav. Branding/Logo Updates?

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    Banned froge is on a distinguished road
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    Least Fav. Branding/Logo Updates?

    I'll start.
    Yahoo's updated Optima logo. What are ya'lls
    least favorite branding/logo facelifts and why did they let you down?

    Gotta remember that these are also professionals handling
    big name brands & for some reason or another came short
    on the design aspect. Money perhaps? Who knows!

  2. #2
    Banned Riboli is on a distinguished road
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    I didn't like the new Pepsi logo, the image below sums up the first impression I had upon seeing it for the first time:


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    Junior Member PCT66 is on a distinguished road
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    One that stays with me is the rebranding of the Sci Fi Channel, now SyFy. I understand why they did it, to appeal to a wider audience particularly women (they said that), but I think they sold out a bit on this one and I love their old planet logo. Maybe they could have updated the old logotype and kept the symbol to keep it recognisable.

    The original:


    The new one:

  5. #4
    Banned rangef1nd3r is on a distinguished road
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    Quote Originally Posted by PCT66 View Post
    One that stays with me is the rebranding of the Sci Fi Channel, now SyFy.
    Without even getting into the visual stuff, that "SyFy" spelling annoys the hell out of me already!

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    Banned yopmail is on a distinguished road
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    One of the worst have to be:

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    c22
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    That GAP one is insane. It looks NOTHING like a logo for a clothing company.

    Here's my contribution, WGN America.
    Before:

    After:


    I'm actually impressed by the fact that the designer managed to make such a mediocre logo even more ugly than it already was. Completely blows my mind. To be fair, the logo has been changed again at a later stage, but still...

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    Banned lama is on a distinguished road
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    The Gap rebrand was hidious! But it was pulled back as i recall it.

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    Banned lama is on a distinguished road
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    My contribution, Nice icon!


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  11. #9
    rfg
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    People hate, the redesign logo from GAP...

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    Banned bberger is on a distinguished road
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    Oh, that GAP rebrand was terrible!

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  15. #11
    Banned soapb0x is on a distinguished road
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    JC Penny rebrand was pretty bad

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    Junior Member printy213 is on a distinguished road
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    i'm not too fond of the new bell mobility logo

    old:



    new:


  17. #13
    Banned nsthtc is on a distinguished road
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    Quote Originally Posted by Riboli View Post
    I didn't like the new Pepsi logo, the image below sums up the first impression I had upon seeing it for the first time:

    You should definitely look up the brand guidelines for the Pepsi rebrand… quite a comical read if you can find.

  18. #14
    Banned mykenism is on a distinguished road
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    Olive Garden

    http://www.underconsideration.com/brandnew/archives/new_logo_for_olive_garden.php

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    Banned madbiologist is on a distinguished road
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    i must say yahoo
    the new logo isn't so bad but the whole campaign sucks...

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