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Thread: The 5 most expensive logos of all time

  1. #61
    Junior Member wasfirst is on a distinguished road
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    Thanks for share..for someone this is a "little job" -.-

  2. #62
    Banned torch511 is on a distinguished road
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    I worked for a company who wanted to modernize their logo. They ended up paying $90,000 (small change I know) to have a thin blue rounded rectangle put around there already atrocious wordtype.
    Point being, I wonder sometimes just how much "research" is done and how effective it is. The new pepsi logo does not make me want to drink more pepsi. A better tasting product would.

  3. #63
    Junior Member Alli is on a distinguished road
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    Quote Originally Posted by torch511 View Post
    I worked for a company who wanted to modernize their logo. They ended up paying $90,000 (small change I know) to have a thin blue rounded rectangle put around there already atrocious wordtype.
    Point being, I wonder sometimes just how much "research" is done and how effective it is. The new pepsi logo does not make me want to drink more pepsi. A better tasting product would.
    This always makes me feel like I'm working way too hard!

  4. #64
    Banned CChocobo is on a distinguished road
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    Honestly thought firms like Landor were pulling in amounts larger than this for big campaigns, I'm kind of surprised.

    That said, the price for some of these is hilarious given the poor execution.

  5. #65
    Junior Member ransomman is an unknown quantity at this point
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    What about the opposite?

    Those are some crazy numbers and some very good salesman who closed the deals!

    I wonder what would be considered the most economical but broadly recognizable to the public?

    Either way, cool post - thanks!

  6. #66
    Banned napmi is on a distinguished road
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    I dont know if i'm being obnoxious or ignorant when saying this but I don't even think any of those logos are worth the price tag besides the bp and number one costing one? some of the logos on that list barely have any design work done on the type. i can't make the connection between how it's designed and their actual brand, its quite possible im just making a hasty assumption because i dont know their company but it honestly looks really plain and thoughtless.

  7. #67
    Junior Member darwinism is on a distinguished road
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    Sun Microsystems had the best logo I've ever seen, it's a pity that logo disappeared under Oracle brand. Mitsubishi, second.

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