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Thread: The 5 most expensive logos of all time

  1. #46
    Banned dtl64 is on a distinguished road
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    i always love it when someone quotes these prices for a logo. The cost is for brand development. A logo is not a brand. It covers months of brand workshops with the client, the brand strategy development, the brand design development including identity development, visual language, brand guidelines and than implementation and brand rollout. All of a sudden those budgets don't seem so unrealistic.

  2. #47
    Banned nsthtc is on a distinguished road
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    As I'm sure many of you would agree with me, it's not about how good the design really is, but rather WHO is designing it. Only then can one fetch that sort of money.

  3. #48
    Junior Member FR3D3R1K is on a distinguished road
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    Shows money doesn't always buy quality, except for the BP one.

  4. #49
    Banned musicofnite is on a distinguished road
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    i imagine that the team making the design must go through an intense stressful process

  5. #50
    Banned MuseOfFire is on a distinguished road
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    I'm going to have to save this for the next time a client balks at the comparatively paltry amount I charge for logo/branding.

  6. #51
    Banned cvwlbk is on a distinguished road
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    The posten one has a rather anachronystic feelf or being done in 2008. I can't stand that lousy Eurostile-esqe sans.

  7. #52
    Banned nterry05 is on a distinguished road
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    I think the problem with a lot of these is when that much money is involved, too many people have opinions. I need to look at some paul rand to cleanse my palette.

  8. #53
    Junior Member evey is on a distinguished road
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    How do they not know who designed the Symantec logo?

  9. #54
    Junior Member crisp is on a distinguished road
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    Quote Originally Posted by dtl64 View Post
    i always love it when someone quotes these prices for a logo. The cost is for brand development. A logo is not a brand. It covers months of brand workshops with the client, the brand strategy development, the brand design development including identity development, visual language, brand guidelines and than implementation and brand rollout. All of a sudden those budgets don't seem so unrealistic.
    still though £1,280,000,000

  10. #55
    Junior Member ciggytardust is on a distinguished road
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    Landor Associates... Check out their client list. Weiden Kennedy too. Off topic but it absolutely blows me away what those companies do.

  11. Your ad here

  12. #56
    Junior Member JDehTmI is on a distinguished road
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    I can't imagine someone saying their firm made over a billion from one logo design.

  13. #57
    Junior Member quid-futius-bro is on a distinguished road
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    I don't really care for the BP logo. It doesn't convey the sense of security and domain that I'd prefer from a petro company. Just my two cents.

  14. #58
    Banned iamevo is on a distinguished road
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    Surely the BBC logo has to be in that list too?

  15. #59
    Junior Member misjleroi is on a distinguished road
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    Wasn't Pepsi's latest supposed to be the most expensive one?

  16. #60
    Banned stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold
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    Quote Originally Posted by misjleroi View Post
    Wasn't Pepsi's latest supposed to be the most expensive one?
    of course not, but you can show the links from where you extracted that information, and we would gladly discuss it.

    Greetings!

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