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Thread: The 5 most expensive logos of all time

  1. #16
    Banned mrwayne is on a distinguished road
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    Agreed, that eurostile doesn't add anything interesting to a somewhat geometrical version of the postal horn....

  2. #17
    Banned mrpeach32 is on a distinguished road
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    Quote Originally Posted by mrwayne View Post
    The nike identity / brandmark - and here i presume you're referring to the Swoosh - could have actually been almost any shape in my opinion. For the amounts of cash pumped in, for constantly increasing the brand awareness, and not to mention, the marketing masterminds behind the brand story / cohesion / unity/ message - all these things (among a few others) could have propelled into the consumer's minds, any shape / symbol / mark that would be associated with a certain set of marketing values, that make the nike brand known by nowadays.
    Yeah, agreed. I mean if you spend a billion dollars a year on advertising, it really doesn't matter what your logo is, people will identify it with you.

  3. #18
    Banned ZachZ is on a distinguished road
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    Wow, thats crazy. Good think Im cheap.

  4. #19
    Junior Member hkfoster will become famous soon enough
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    No logo is worth this kind of money, regardless of how large the brand. Those agencies BS'ed their way into millions of dollars. Kind of like what they did with the Pepsi redesign back in '09:

    http://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/

  5. #20
    Banned mediahog is on a distinguished road
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    This seems a little inflated. A few million for a brand, yes... not for JUST a logo.

  6. #21
    Banned mrwayne is on a distinguished road
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    Quote Originally Posted by mediahog View Post
    This seems a little inflated. A few million for a brand, yes... not for JUST a logo.
    That pretty sums it up. And I believe it to be the actual truth.

  7. #22
    Banned kanapka is on a distinguished road
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    Is there a source for any of this. The prices seem really high. Maybe for complete brand development, however not for a single mark.

  8. #23
    Banned MikeZuniga is on a distinguished road
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    Didn't The Gap and JCPenney pay ungodly amounts for their redesigns, only to switch back relatively quickly due to backlash to the poor designs?

  9. #24
    Donor ilogical will become famous soon enough
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    it seems unreal for any company to pay over a billion dollars for a logo. There must have been something else included if the price is correct.

  10. #25
    Banned homestar runner is on a distinguished road
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    Quote Originally Posted by mrpeach32 View Post
    I can only imagine the amount of fussing and back-and-forth the clients had to do with these companies to justify those price tags.

    "I think the font is a little too thin, can you make it bolder?"

    "It needs a drop shadow!"

    "They yellow isn't yellow enough."
    "Can you make the logo bigger?"

    "I really want it to WOW me. I'll know it when I see it."

    "Can we make it like this logo, only change the colors?"

  11. Your ad here

  12. #26
    Banned Zipper is on a distinguished road
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    Quote Originally Posted by homestar runner View Post
    "Can you make the logo bigger?"

    "I really want it to WOW me. I'll know it when I see it."

    "Can we make it like this logo, only change the colors?"

    Most likely, hah.

    But, damn those prices are a waaay out of this world. Seriously, that much money for a logo?

    A nice branding including advertising designs and campaign, yea but seriously..

  13. #27
    Banned homestar runner is on a distinguished road
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    Quote Originally Posted by Zipper View Post
    Most likely, hah.

    But, damn those prices are a waaay out of this world. Seriously, that much money for a logo?

    A nice branding including advertising designs and campaign, yea but seriously..
    I'll go out on a limb and say that these prices are inaccurate.

    Maybe they represent how much royalties were paid to date or something, but there's no way these prices were paid up front.

  14. #28
    Banned Jordi is on a distinguished road
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    Wow, I can't believe those prices. Might have to adjust my rates when designing a logo from now on.

  15. #29
    Member billionaire has a spectacular aura about billionaire has a spectacular aura about
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    All I see in that posten one is a pokemon pokeball.

  16. #30
    Banned mentor12 is on a distinguished road
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    A billion plus dollars for a logo is rather mind-boggling.

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