Built has one job: making solid, compact headlines onscreen. Designed with trust and neutrality in mind, Built’s wraparound shapes speak your headlines in newsy voice. Subtle curls conjure a feeling of a different news era while not coming across as particularly old-fashioned.
The Built family comes in five weights, from extra-light to bold. But not your typical thin to fat linear range. When you’re designing for the screen, there are practical limitations with light fonts. These days, with variable resolutions and screen sizes, going lighter means going bigger. Much bigger. And it’s no fun if your words end up falling off the line. Built actually gets narrower as it gets lighter. Now you can can scale way up and still have room to spare. Set attractive, oversized page titles without worrying if the words will fit.