4 x OTF
As part of their communication strategy with the goal to re-position Mitsubishi motor cars in Europe, Amsterdam-based branding and advertising agency Strawberryfrog approached Lineto with the request to develop the typeface «Alpha Headline» into a proper 4-weight font family as an exclusive tool for their various design, media and advertising needs.
Alpha Headline had been derived from the standard English car registration plates by Cornel Windlin in 1991, when he developed and adjusted the standard character set into a caps-only headline typeface. For Mitsubishi Motors Europe, he redrew the face and extended the set to include lower case characters, adding bold italic, regular and italic weights to complete the family. The font families were extended to include Central European and Turkish encodings to ensure easy use in all European countries using the roman alphabet, functioning across all platforms and operating systems.
It has since been used extensively for all of Mitsubishi’s promotional material, in print campaigns, in television commercials and it is being widely used for online representation and other aspects of corporate communication. Mitsubishi Motors Europe acquired exclusive license for the «Alpha Headline» fonts for the duration of ten years, expiring December 2012.
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