Logo Design Fundamentals: Simple and Solid Brand Marks
George Bokhua, Digital Graphic Designer & Illustrator
The first thing that comes to mind when you think of a busines or a brand is almost always it's logo– the potential for impact is huge! It is the visual representation of that product, place, thing, or business.
The power of simplicity should never be underestimated, as oftentimes simple shapes and colors communicate a stronger message than an over-done image. I work primarily with monochromatic, simple shapes in logo and identity design, and in this class you are going to learn how to maximize communication with minimal information. You will identify a concept for your own mark, and I will walk through two different types of marks to create to achieve this.