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    Just My Type: A Book About Fonts



    Simon Garfield’s Just My Type presents an entertaining history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea’s font-change controversy. With a variety of recent, news-making examples and font samples throughout, Just My Type explains how and why certain fonts can elicit emotions or gut-instinct reactions. Garfield’s humor and historical anecdotes add to his deep understanding of how something as simple as font choice can speak volumes about our cultural climate--and why it’s so easy to agonize over what font to use on a party invitation. Whether you’re already a font aficionado or can’t tell the difference between Times New Roman and Arial, this entertaining history will give you a greater appreciation of the typefaces that surround you every day.

    Hardcover
    Publisher: Profile Books; First Edition edition
    ASIN: B00CF6G1DM

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