Inside the Mind of the Shopper: The Science of Retailing by Herb Sorensen
English | 6 May 2009 | ISBN: 0137126859 | 252 Pages | PDF | 4 MB
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank.

In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities.

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