This rare book is by Massimo Vignelli and Peter Laundry, and was published in 1980 in partnership with AIGA. The book focuses on design and best practices for non-profit organizations, but the content is a great resource in general and the teachings can be applied pretty much anywhere. There are sections on grids, typography, formats, logotypes, and color, just to name a few.
You can download the PDF from [URL=""]here[/URL].