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Thread: Brand Bible

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    Junior Member canters will become famous soon enough canters will become famous soon enough
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    Brand Bible

    Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

    Debbie Millman | 2012 | ISBN: 978-1-61058-198-1 | 313 pages | PDF | 37,8 MB

    Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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    Junior Member teologos is on a distinguished road
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    Thanks for the great share

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    Junior Member _apoc is on a distinguished road
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    Great find. Thanks.
    Love the chapter on Tropicana

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    Junior Member shahkhan101 is on a distinguished road
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    Nice book.
    Thank you dear.....

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    Banned stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold stradivarious is a splendid one to behold
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    a small cover image not bad to corroborate if you've seen before Thanks!
    whit Label [img][/img]

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    Junior Member kokos is on a distinguished road
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    Thanks for the share

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