At its most basic level, the function of your packaging design is to encourage consumers to find you, choose you over other brands, and decide which of your products is right for them.
This is a highly visual, compact-format source book, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues. Lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.
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